Missed our September 10th session on the mindsets, demographics and everyday trade-offs shaping healthy eating in Canada? We’re playing back the findings from our first webinar with additional insights on brand-level exposure to ‘healthy’ Canadian consumers on Wednesday, September 30th at 11 AM ET. 

Join Numerator’s Brian Ettkin, Head of Strategy and Solutions as we highlight what Canadians say they value, what they actually buy, and how Canadian business leaders can turn those insights into growth, including:

• Five segments based on the health mindsets of Canadian consumers: Meet the Health Champions, Intentional Strivers, Health Balancers, Selective Optimizers and Health Disengaged, and understand what each group needs from brands and retailers.
• The healthy-eating balancing act: See how consumers weigh health against affordability, convenience, taste, trust and household fit.
• How healthy priorities differ: Learn how definitions of healthy eating change across generations, income levels, cultural backgrounds, and GLP-1 users.
• Where intentions break down: Discover why categories such as snacks, bakery and prepared foods remain difficult places to make healthier choices.
• What verified purchase data reveals: Understand how health mindsets translate into real spending across products, categories and channels.
• How to win: Identify practical strategies for product positioning, pricing, promotions, messaging, assortment and innovation.