At the beginning of 2026, we shared that across our tracked sectors, Canadian consumer spend is being held up by value-constrained households— not affluent consumers, who pulled back on spend and consolidated purchases into fewer trips. Does that trend still hold true amidst changing population dynamics, a renewed tariff conflict with the United States and inflationary price increases driven by conflict in the Middle East? In the face of unprecedented headwinds, how are consumers adapting— and how should brands respond?

Join Numerator’s Brian Ettkin, Head of Strategy & Solutions for Canada, on November 5 at 11 AM ET for a timely update on the Canadian consumer, including findings from our latest macroeconomic research and our ongoing Tariff Sentiment Survey. You’ll learn:

• How Canadian consumers have adapted to economic and political pressures over the past 8 months 
• The ways deals and promotions are shaping purchase decisions, with a closer look at emerging promotional trends
• What our ongoing Tariff Sentiment Survey reveals about “Buy Canadian” packaging concepts, including why “Made in Canada” resonated the most
• Which strategies Canadian brands and retailers can implement in response to consumers’ verified shopping behaviour and stated future intentions
• And more!