Know more about 2024 holiday consumer trends & predictions.

To help Canadian brands, retailers and agencies inform their strategies for key holidays, Numerator is surveying thousands of consumers on a quarterly basis to understand how they expect to celebrate—and shop for—upcoming 2024 holidays. Explore high-level holiday intel from our annual survey below, or click into one of our quarterly reports for deeper holiday-specific insights throughout the year.


Which holidays will Canadian consumers celebrate in 2024?

Christmas, Thanksgiving, New Year’s Eve and Easter will be the most widely celebrated holidays this year, with an average of 73% of Canadian consumers planning to celebrate. Canada Day, Halloween and Valentine’s Day are the next most popular.


What will Canadian consumers buy for 2024 holiday celebrations?

Nearly all consumers say they’ll buy various items for their holiday celebrations this year. Food and alcohol are the top two products shoppers plan to purchase across holidays, followed by candy and gifts for select holidays.


How much will Canadian shoppers spend on their 2024 holiday celebrations?

Most Canadian holiday shoppers say they’ll spend over $50 on their celebrations. About a third of shoppers say they’ll spend between $50 and $100 per holiday throughout the year. Thanksgiving and Christmas are the holidays with the highest expected spending, with 60% of shoppers planning to spend $200+ on Christmas.

Download the full report for additional views

Numerator’s 2024 Canadian Holiday Preview provides insight into consumer shopping & celebration plans for thirteen upcoming holidays— from Lunar New Year to New Year’s Eve. Powered by a survey of over 5,000 consumers, the report outlines how shoppers plan to celebrate each holiday, where they’ll shop for supplies, what they’ll buy and how much they intend to spend.

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