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08.14.25
Canada Day 2025: Consumers Balance Patriotism and Pragmatism
Canada Day 2025 highlighted the intersection of consumer trends: national pride remains strong, but spending decision...
08.13.25
July 2025 Tariffs & Buy Canadian Study
Leverage feedback from verified Canadian consumers, tied back to purchase behaviour, attitudes, and opinions, to reim...
07.28.25
June 2025 Tariffs & Buy Canadian Study
Leverage feedback from verified Canadian consumers, tied back to purchase behaviour, attitudes, and opinions, to reim...
07.01.25
Single Source Summit 2025 Recap: The Next Generation of Canadian Consumer Insights
The future of Canadian insights took center stage at Numerator Canada’s second annual Single Source Summit.
06.26.25
2025 Canadian Summer Holiday Preview
For granular insight into consumer intentions for upcoming summer holidays, check out our 2025 Canadian Summer Holida...
05.07.25
Navigating Tariffs & Turbulence: A Fresh Look at Canadian Consumer Sentiment & Behaviour Two Months In
Watch Numerator’s Brian Ettkin for a strategic deep dive into how U.S. tariffs are reshaping Canadian consumer behavi...
02.26.25
Canadian Consumer Reactions to U.S. Tariffs: “Buy Canadian” Sentiment, Behavioural Shifts, and Opportunities for Brands
More than two-thirds of consumers are closely following the news on tariffs, making it the most followed issue right ...
02.24.25
From Claimed to Confirmed: Reshaping Research with Verified Buyers
Leveraging Verified Buyers to identify and target surveys removes the question of whether or not you’re surveying the...
