Case Study | August 16, 2023

Diageo uncovers early product perceptions to inform strategies for an emerging brand

Gathering early consumer feedback when launching a new product is crucial to developing strategies and ensuring long-term success – especially for emerging brands. But finding the right consumers can be difficult when penetration rate is still low.

Learn how Diageo leveraged Numerator Surveys research ecosystem to combine full-service quantitative surveys, qualitative video responses and behavioral panel data to connect with verified buyers and get early product feedback for their challenger brand, Lone River Ranch Water. In this case study, uncover how Diageo:

  • Found representative sample for their emerging brand using verified purchase data

  • Built consumer empathy and connection via NuQual Media video responses

  • Gathered and activated fast insights to maintain their category-leading position

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