Numerator’s 2023 Canadian Consumer Economic Outlook Study leverages a custom segmentation analysis of roughly 8,000 active shoppers, combining survey responses and verified shopping behaviours to provide an in-depth understanding of sentiment surrounding the market dynamics impacting consumers today— from inflation, to job security, to a potential recession— and how they are faring financially in this current economic environment.
Download the full report to learn:
- The differences in demographics and financial situations of five distinct consumer economic segments identified in our segmentation analysis
- How these different consumer groups are feeling about the economy, job security, and their personal finances
- How consumers’ financial situations have shifted over the past 2 years, and how they expect to be impacted in the next few months
- What money-saving actions consumers plan to take to combat financial hardship