Numerator’s 2023 Canadian Q4 Holiday Preview provides insight into consumer shopping & celebration plans for the upcoming holiday season. Powered by a survey of over 2,000 consumers fielded in mid-September, the report outlines how shoppers plan to celebrate Thanksgiving, Halloween, Christmas, and New Year’s Eve, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into holiday behaviours, download the report to learn:
- How consumers plan to celebrate and shop for each holiday
- How consumers expect their holiday spending to shift versus last year
- Which categories are most likely to show up in holiday baskets