Report | March 29, 2023

2023 Canadian Ramadan Shopping Intentions

Numerator’s 2023 Ramadan Shopping Intentions Report provides insight into Muslim Canadian consumers’ shopping plans for the holy month of prayer and fasting. Powered by a survey of roughly 300 consumers fielded in early March, the report outlines how shoppers plan to observe Ramadan and Eid al-Fitr, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into shopping behaviours, download the report to learn:

  • The anticipated impact of inflation on Ramadan and Eid al-Fitr purchases
  • How consumers expect to shift their shopping behaviours to account for inflation
  • Which channels and retailers are most likely to capture Ramadan and Eid al-Fitr spending

Download the Report