Numerator’s 2023 Ramadan Shopping Intentions Report provides insight into Muslim Canadian consumers’ shopping plans for the holy month of prayer and fasting. Powered by a survey of roughly 300 consumers fielded in early March, the report outlines how shoppers plan to observe Ramadan and Eid al-Fitr, where they’ll shop for supplies, what they’ll buy and how much they intend to spend. In addition to these core insights into shopping behaviours, download the report to learn:
- The anticipated impact of inflation on Ramadan and Eid al-Fitr purchases
- How consumers expect to shift their shopping behaviours to account for inflation
- Which channels and retailers are most likely to capture Ramadan and Eid al-Fitr spending