2024 Canada Annual Holiday Preview

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Canadian consumers returned to nostalgic products and Gen Z showed off a sweet tooth. These are the brands to watch…

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The overwhelming majority of Canadian consumers (71.4%) are worried about the possibility of the United States imposing tariffs on Canadian…

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For more insight into consumer holiday intentions this year, check out our 2025 Canadian Holiday Preview. Powered by a survey…

Evaluating the Health of a Static Consumer Panel : Canada Edition

Get guidance into evaluating panels in this new era, while also reviewing and mitigating the limitations of all panels.