Report | May 23, 2024

2024 Canadian Ramadan & Eid al-Fitr Recap

Numerator’s 2024 Canadian Ramadan & Eid al-Fitr Recap report analyzes the shopping behaviour of Canadian consumers that indicated they would be observing Ramadan and celebrating Eid al-Fitr during the period of Ramadan, which culminates in Eid al-Fitr. Download the report to learn:

  • Which FMCG sectors and categories performed best among Ramadan shoppers
  • Which FMCG sectors and categories lost Ramadan shoppers versus 2023 and 2022
  • How Ramadan shoppers shifted their FMCG spend across retail channels— and which retail channels won

Download the Report