The 2021-2022 Cold & Flu season was yet another unprecedented time period as overwhelmingly vaccinated Canadian consumers attempted a return to “normal” while enduring waves driven by the Delta and Omicron variants.
In this comprehensive report, you’ll find a summary of findings from Numerator’s 2021-2022 Cold Weather Tracker, covering:
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Cumulative Cold, Cough & Flu household penetration from during the pre-COVID and COVID periods
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Weekly Cold, Cough & Flu sales
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The performance of traditional ‘cold weather’ categories, from tea to pain relievers