Report | January 26, 2022

The New Abnormal: Quantifying Omicron’s Impact on Canadian Consumer Behaviour

Throughout each successive COVID wave, Canadian consumer behaviour has shifted accordingly. With the Omicron variant causing a surge in COVID-19 cases and an increase in consumer concern, Canadian brands and retailers need fast, comprehensive insights to meet consumer needs in real-time.


To help you get up to speed on Omicron’s impact on Canadian consumer behaviour, we surveyed Canadian consumers to understand their sentiment, and analyzed their purchase behaviour across all channels to identify shifts.


Download the report to learn:
  • How Cold, Cough & Flu sales are tracking compared to previous cold & flu seasons
  • How adjacent categories, from Facial Tissue to Tea, have been impacted by the Omicron wave
  • Which channels and retailers are capturing the increased spend on Cold, Cough & Flu medicine

Download the Report