Without Canada’s recent record population growth— driven almost completely by immigration— brands and retailers would be facing a net decline in sales, making winning with Canada’s growing multicultural populations a top priority for brand and retail executives alike. Join Numerator’s Brian Ettkin, Head of Strategy and Solutions for Canada and not-so-new Canadian himself, for a comprehensive webinar exploring:

• Who New Canadians (immigrated to Canada within the last four years) are, across their sentiment, attitudes, and verified purchase behaviour 
• How the category and retailer behaviour of New Canadian consumers evolve the longer they live in Canada
• Where manufacturers can find category and brand-level opportunities with New Canadians
• And more!