- Webinar
- Sep 26, 2024
Nu Insights on New Canadians: What Brands and Retailers Need to Know to Win in Canada’s Changing Landscape
Without Canada’s recent record population growth— driven almost completely by immigration— brands and retailers would be facing a net decline in sales, making winning with Canada’s growing multicultural populations a top priority for brand and retail executives alike. Join Numerator’s Brian Ettkin, Head of Strategy and Solutions for Canada and not-so-new Canadian himself, for a comprehensive webinar exploring:
- Who New Canadians (immigrated to Canada within the last four years) are, across their sentiment, attitudes, and verified purchase behaviour
- How the category and retailer behaviour of New Canadian consumers evolve the longer they live in Canada
- Where manufacturers can find category and brand-level opportunities with New Canadians
- And more!
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Nu Insights on New Canadians: What Brands and Retailers Need to Know to Win in Canada’s Changing Landscape
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