For the first time in the LCBO’s history, front-line workers went on strike for most of July, which led to 47% fewer Ontario households shopping for alcohol during that period compared to the prior year. Traditional grocers were the main beneficiaries of the strike, and so far, post-strike volumes do not offset the lost purchases during the strike.

Are muted post-strike alcohol sales due to consumers holding on to pre-strike stock ups or a bigger trend of lower alcohol consumption? Will the Grocery channel retain enough new buyers gained during the strike to significantly impact the Ontario alcohol market? Will the strike period encourage a shift beyond the Liquor channel as the Ontario government liberalizes alcohol retail in the province?

Watch this exclusive on-demand webinar for a comprehensive look at the impact of the LCBO strike, a fresh viewpoint on Ontario alcohol buying behaviour, and a perspective on how to track shifting shopping behaviour as the marketplace continues to evolve.