Webinar | May 20, 2021

The COVID-19 Vaccine: Tracking Its Influence on Canadian Consumer Behaviour

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The COVID-19 pandemic upended life as we know it — deeply changing how, where, when, and why we shop. As vaccination supply and efforts begin to ramp up, the question weighing on our minds is: how will having a newly minted, fully vaccinated status impact shopping behaviour?

Watch the webinar to learn how the vaccine has impacted Canadian shopping behaviour, including:

    • How consumers feel about getting vaccinated
    • Demographic differences between the various vaccine sentiment segments
    • How each segment has behaved throughout the pandemic
    • How we expect each segment to behave in a post-COVID environment

Watch On Demand