FOOD
The unified, first-party view you need
Keep pace with changing consumer behaviour as it shifts more rapidly than ever. Leverage broad, cross-category and omnichannel insights to develop your growth strategies.
Meet your modern consumer
Build retailer relationships, win back lapsed shoppers, and successfully launch new products with access to Canada’s fastest, most comprehensive consumer insights. The Numerator OmniPanel enables you to deeply understand consumer behaviour across all categories, retailers, and channels, from online and QSR to Club and convenience, in addition to granular Private Label data, deep psychographic and media consumption insights, and health, diet, and life stage people groups.
Omnichannel Panelists
Each panelist is tracked across all channels, which is the only way to understand switching.
C-Store, Dollar, Club Coverage
Our panel provides unprecedented visibility into behaviour across all channels and retailers, including Dollarama, Costco, and more.
Technology-Driven Speed
We can report within days, using % of HHs reporting.
Get more insights.
More Data Updates
Monitor changing consumer behaviours and sentiments on demand.
More Channels and More Products
Capture purchases of all product categories across all channels.
More Segmentation Flexibility
Configure custom shopper groups.
Over 400 CPG companies are growing with Numerator.
Numerator OmniPanels
To keep pace with fast-changing consumer behaviour, Numerator’s OmniPanels go beyond traditional measurement to deepen your consumer understanding.
Top solutions for Food companies
Promotions Intel
Quickly and effectively adjust your promotional strategy to better meet shopper needs in a market that is changing by the hour.
Numerator OmniPanel
Discover what you don’t know with more trips, more channels, and more consumer insights.
Survey Insights
Leverage opinions from verified buyers of your brand— or competitive brands— to inform your strategy for today and tomorrow.
CASE STUDY
Nestle Coffee Partners
Learn how Nestle Coffee Partners dove deep into category shoppers’ behaviours and sentiments through the integration of a full-service research study with behavioral panel data and Numerator’s Inflation Segments to optimize the shopper experience and retain consumer loyalty.
CASE STUDY
Rise Brewing Company
Learn how RISE Brewing partnered with Numerator Insights to show the value of their brand, their loyal consumers, and why they deserved to be on the shelf.
Get the latest food insights.
ARTICLE
Brands to Watch in Canada in 2024
This year’s fastest growing brands in Canada can be summed up in two words: small indulgences. Italpasta, a Canadian-made pasta brand, topped the list, followed by three beverage brands— Arizona, Red Bull, and Powerade— and Wish Farms, a berry supplier.
REPORT
Connecting Canadian Population Trends to Purchase Behaviour
Understand New Canadians, Gen Z, and Aging Consumers to provide an even more comprehensive perspective on the shifting Canadian consumer landscape.
INSIGHTS HUB
Canadian Price Pulse
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods.