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02.10.25
Consumer Sentiment
Get a monthly view of Canadian consumer confidence, spending & saving considerations, and future financial outlook.
10.30.24
New Canadian Scorecard
Numerator’s New Canadian Scorecard provides a snapshot into New Canadian consumers’ purchasing behaviour across three metrics.
05.23.24
Canadian Price Pulse
Numerator’s Canadian Price Pulse leverages verified purchase data to track observed changes in the prices consumers are paying for everyday goods. Get the most timely look at rising prices, with channel-specific views and consumer demographic segments.
05.02.24
Canadian Beverage Buying Behaviour Tracker
The Beverage Buying Behaviour Tracker Nonalcoholic Beverages provides a look at trends, adding context for shifts in consumer behaviour influenced by factors such as inflation, evolving health concerns, attitudes, preferences, and emerging market forces.
01.25.24
Canadian Holiday Trends
We've surveyed thousands of Canadian consumers to learn how they expect to celebrate and shop for the 2024 holidays.
Stay in the know with the latest from Numerator.

Article
Canadian Consumer Reactions to U.S. Tariffs: “Buy Canadian” Sentiment, Behavioural Shifts, and Opportunities for Brands
More than two-thirds of consumers are closely following the news on tariffs, making it the most followed issue right now…
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White Paper
From Claimed to Confirmed: Reshaping Research with Verified Buyers
How well do you remember what you purchased on your last shopping trip? Your shopping trip a month ago? The…
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Article
Brands to Watch in Canada in 2025
Canadian consumers returned to nostalgic products and Gen Z showed off a sweet tooth. These are the brands to watch…
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