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The Impact of Tariffs on Canadian Consumers: Concerns, Shopping Behaviour, and Future Spending Plans

The overwhelming majority of Canadian consumers are worried about the possibility of the United States imposing tarif...

Brands to Watch in Canada in 2025

Canadian consumers returned to nostalgic products and Gen Z showed off a sweet tooth. These are the brands to watch i...

2025 Canadian Holiday Preview

For more insight into consumer holiday intentions this year, check out our 2025 Canadian Holiday Preview. Powered by ...

Tariffs, Turbulence, and Tight Budgets: Checking in on the Canadian Consumer​ in 2025

In the last five years, Canadian consumers have weathered the COVID-19 pandemic, waves of RSV, flu, and norovirus, gl...

Deck the Halls with Delays: The Canada Post Strike’s Impact on Holiday Shopping

Learn how holiday shoppers shifted behaviour to account for shipping delays caused by the Canadian Postal Workers str...

Exploring Ontario’s Changing Alcohol Landscape

Our latest report leverages Numerator’s Canadian purchase panel— the largest and most comprehensive single-source Can...

Canadian Thanksgiving 2024 Recap

Numerator’s 2024 Canadian Thanksgiving Recap explores the purchase behaviour of Canadian consumers during and leading...

New Canadian Shopper Scorecard: Downloadable Data

To help brands and retailers identify opportunities for growth with New Canadians, we’ve just launched our New Canadi...

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