Webinar | June 29, 2021

Back to School, Back to Normal?

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After a full year of disruption— where kitchens became classrooms and lessons went digital— it’s unclear whether back to school (BTS) will be fully “back to normal” in 2021, even if kids do get back to the classroom. Curriculums and classrooms will almost certainly be different, which means BTS shopping lists will likely be different, too.

In this 30-minute webinar, Numerator’s Brian Ettkin, Canadian Lead – Strategy & Solutions, provides insight into Canadian consumer expectations surrounding the 2021 school year and BTS shopping season, reviews trends in 2020 buying behaviours, and promotions for key back-to-school FMCG categories. Watch the webinar to learn:

    • What Canadian consumers are expecting for the 2021 school year— how and when they’ll shop, what they’ll buy, and how much they’ll spend
    • How BTS purchases differ between households sending children into the classroom vs. those continuing online learning
    • The effect of COVID on 2020 shopping behaviours
    • How 2020 BTS promotions shifted in response to the pandemic

Watch On Demand